February 13, 2006, 1:25 PM
MSN has come up with a new plan to draw users away from Google: free stuff. The company launched a contest on Monday that will give users a chance to win prizes simply by using the service's search engine. Over $1 million in prizes will be available during the months of February, March and April.
Prizes include gift certificates from American Express, Target, REI and Nike. MSN will also be giving away Canon PowerShot digital cameras, HP Digital Entertainment Centers, and Creative Zen Sleek MP3 players.
Three selected winners will additionally be able to donate $10,000, $25,000 and $50,000 to the charities of their choice.
1,200 keywords would be initially linked to prizes this month, with more keywords added in March and April. Users would find out if they were winners in the subsequent result page after entering their search term.
more information at www.msnsearchandwin.com