RSS stands for Really Simple Syndication.
It is the new technique to publish your web content or your new updates to the various sites and thereby targeting your intended audience. Nowadays articles or new updates sent through emails will be mostly rejected as spam. The other method adopted was submitting to the ezine article directories but article writers or publishers did not want their personal details to be given to these directories on subscription thereby inviting higher possibility of spam enters to their own site.But in this RSS feed technology your content will be neither rejected as spam nor reveal your personal details to others.
RSS feeds commonly generated in XML files. XML files are very similar to HTML files. It can be only read through RSS readers/Aggregators. RSS readers are specialized softwares that are developed to read XML files created for RSS feed.
RSS feeds mainly contain Title, summary of the website/webpage and link to that website/webpage. You can subscribe RSS feeds from other sites of interest or you may allow your RSS feed be subscribed to other sites.
Every site will have a small button called XML/RSS pasted in the home page which has a link to the XML file. We can simply click add to add this feed.
The benefits of RSS feed are,
Your site readers will read your content summaries in a short period time and they can directly select from the list of summaries to view the full version of content that is linked to your site in which they are interested. It will save lot of time to the reader by preventing the reader visiting all the unwanted pages.
Whenever you update your site content or posting new posts, it will be automatically updated in your subscriber’s sites. So the updated news is immediately available to your site readers.
It will also promote ranking in the search engines because search engines always reward sites with good content and which often refreshes its contents for new updates and upcoming events.