Google Kills Bush's Miserable Failure Search & Other Google Bombs

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"" After just over two years, Google has finally defused the "Google Bomb" that has returned US President George W. Bush at the top of its results in a search on miserable failure. The move wasn't a post-State Of The Union Address gift for Bush. Instead, it's part of an overall algorithm change designed to stop such mass link pranks from working.

A search today now shows the US White House page carrying Bush's name is no longer top listed. Also gone are pages about Michael Moore and former US president Jimmy Carter that were on the first page of results due to Google bombing actions.

What's not missing are articles about the Google bombing incident itself, including my own article I wrote back in January 2004 from when I worked at Search Engine Watch. The algorithm change hasn't impacted these.

This is because the change is designed to stop the pranks from happening rather than legitimate commentary about such activities. Google isn't saying exactly how this is being done. But Google says it's done automatically, without any human intervention.

"It's completely algorithmic," said Google spam fighting czar Matt Cutts, adding "we're not going to claim it's 100 percent perfect."

Why the change? Too many people are misunderstanding that Google itself is not somehow endorsing the particular views of these bombs. From Google's statement on the Google Webmaster Central blog about today's change:

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