SMX quiz: SEO, PPC questions with answers

SMX — Search Marketing ExpoSMX West this is the recent search engine marketing conference for SEO and PPC at Feb 26 to 28.

At the SMX Quiz Google won the SMX Search Bowl. Google's team consisted of Matt Cutts and Paul Haahr Senior Staff Software Engineer. Microsoft's team was made up of Nathan Buggia, Lead Program Manager and Derrick Wheeler, Senior SEO Architect for microsoft.com. Ask.com had Peter Linsley, Senior Product Mgr, Search Technology and the beloved Gary Price, Director of Online Resources. The SEM team had Todd Friesen and Ian Lurie.

Finally, Google won the contest - Congrats to Google Team.

Questions are below. An * asterisk indicates the correct answer.

  1. In 1997, the webmaster of the Federation Of American Scientists was upset with search engine for indexing only 10 percent of his pages? Answer: - Infoseek  - AltaVista* - Lycos
  2. What does the search button on Ask say? Answer: - Ask - Search* - Web Search
  3. Google first got ads in what year? Answer: - 1998 - 1999* - 2000
  4. The Sunday Times sent a legal request for which news search engine to stop crawling its content: Answer: - Excite NewsTracker - News Index* - Wired Newsbot
  5. Which search engine first sold sponsored links? Answer: - GoTo - Open Text* - Excite
  6. One of the first lawsuits over trademark terms in meta tags was filed in 1997 by: Answer: - Oppedahl & Larson* - Terri Welles = Playboy
  7. In 1997, Northern Light debuted what way of grouping results into similar categories? Answer: - NLgroups - Category Clusters - Custom Search Folders*
  8. What does the search button on Google say? Answer: - Search - Google Search* - I'm Feeling Lucky
  9. The Open Directory Project was originally called, Answer: - Dmoz - GnuHoo* - NewHoo
  10. The FTC issued guidelines on how sponsored links should be labeled in what year? Answer: - 2001 - 2002* - 2003
  11. What was the code name for Microsoft's first search engine launched with Inktomi back in 1997? Answer: - Yukon* - Alaska - Shiloh
  12. Which search engine means expert in Gaelic? Answer: - Lycos - Teoma* - Inktomi
  13. The term "Googlebomb" was coined in what year? Answer: - 2000 - 2001 - 2002*
  14. AdSense was originally a product name of what company? Answer: - AdSonar - Kaltix - Applied Semantics*
  15. What does the search button on Live Search say? Answer: - Search* - Live Search - Web Search
  16. It was the Google update that came before Florida Answer: - Eagle - Exeter - Esmeralda*
  17. The predecessor to Google Webmaster Central, Google Sitemaps, launched when? Answer: - March 2005 - June 2005* - August 2005
  18. Steve Kirsch founded, Answer: - Lycos - Excite - Infoseek*
  19. What did ICE from Excite stand for? Answer: - Intelligent Clustering Enhancement - Intelligent Concept Extraction* - Internal Connectivity Extraction
  20. Which university is credited with creating early search tool ARCHIE? Answer: - McGill University* - Stanford University - University Of Illinois at Urbana-Champaign
  21. What search engine is tied with Microsoft for 4% global search market share? Answer: - Ask - Baidu - Naver * (75% share in S. Korea)
  22. What was the server name that hosted the original Yahoo? Answer: - akebono * (famous Sumo wrestler) - weboracle - jerryslist
  23. Early search tool Veronica stands for: Answer: - Very Easy Rodent-Oriented Net-wide Index to Computerized Archives* - Virtually Everything Rounded-up Online In Computer Archives - Nothing
  24. What color was Jeeves' tie? Answer: - Black - Blue - Red*
  25. What's the most popular search engine in Russia?  Answer: - Google - Yandex * (57% share)  - RuSearch
  26. When did Wired publish "GOOGLEMANIA!" as the cover story? Answer: - February 2004 - March 2004 - June 2004
  27. When did Google break the 1 billion page index barrier?  Answer: - July 1999 - June 2001 * - January 2002
  28. Google's first data center was designed by: Answer: - A rocket scientist - A nuclear physicist - A brain surgeon * (Jim Reese)
  29. What was the first web crawler called?  Answer: - WWWWanderer * (written by Matthew Gray, now a Google employee) - WWWWorm  - JumpStation
  30. What Google product did Ask report in their blog that they had a problem with? Answer: - Google News Search - A Pen - Gmail
  31. What search engine filed (twice) for an IPO, but failed to go public?  Answer: - AltaVista * - Excite  - InfoSeek
  32. What search engine pioneered customized news alerts? Answer:  - Excite * - Google  - Northern Light
  33. What animal did Google replace PageRank algorithms with?  Answer: - Pigeons * - Platypus - Gopher
  34. Which search engine was the first to go beyond mere links and include descriptions in search results? Answer: - InfoSeek  - Excite - Lycos *
  35. Clarissa is a search engine for which country? Answer: - Switzerland - Belgium* - France
  36. What day did Yahoo launch its own crawler search engine? Answer: - Feburary 5, 2004 - February 12, 2004 - February 17, 2004*
  37. What famous SEO challenge was launched in 2004? Answer: - miserable failure - more than evil - nigritude ultramarine
  38. When did Google stop reporting index size on the home page? Answer: - Aug 2005 - Sept 2005 - Oct 2005
  39. Which search engine name is based on a Lakota legend about a trickster spider? Answer: - Lycos - Inktomi* - Teoma
  40. In 1995, Jerry Yang set the "Yahoo Priority Queue" as a way for marketers to get fast consideration of directory submissions. What word did you have to put after your email when submitting? Answer: - (Yahoo)* - (Jerry) - (Priority)
  41. What does the search button on Yahoo say? Answer: - Search - Web Search - Yahoo Search*
  42. What happened to Jeeves, Answer: - Encased on carbonate * - Was blown up - Lost on safari

Source: http://searchengineland.com/080227-104538.php

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