SEO, Search engines updates - Last month glance

Last month I prepared and bookmarked some SEO news, search engines updates … etc for post in Dotcom-SEO blog. But till now all are in my draft folder. So here I will post Search Engine Optimization (SEO) News, Search Engines Updates and others from my bookmarks.

Last month SEO field, Search Engines updates glance,

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Now only I am going to align the news, So please wait here …………..I will come back.

Meet you soon with New SEO updates

Sorry friends,

Due to some busy schedule, I am not able to post anything in past 3-4 weeks.

I prepared lot of recent updates on SEO field and Search engines, new products news. . etc. But unlucky. Now back to the form.

Wait to see new SEO, search engine updates from Dotcom-seo.blogspot.com

SMX quiz: SEO, PPC questions with answers

SMX — Search Marketing Expo – SMX West this is the recent search engine marketing conference for SEO and PPC at Feb 26 to 28.

At the SMX Quiz Google won the SMX Search Bowl. Google's team consisted of Matt Cutts and Paul Haahr Senior Staff Software Engineer. Microsoft's team was made up of Nathan Buggia, Lead Program Manager and Derrick Wheeler, Senior SEO Architect for microsoft.com. Ask.com had Peter Linsley, Senior Product Mgr, Search Technology and the beloved Gary Price, Director of Online Resources. The SEM team had Todd Friesen and Ian Lurie.

Finally, Google won the contest - Congrats to Google Team.

Questions are below. An * asterisk indicates the correct answer.

1. In 1997, the webmaster of the Federation Of American Scientists was upset with search engine for indexing only 10 percent of his pages? Answer: - Infoseek  - AltaVista* - Lycos
   
2. What does the search button on Ask say? Answer: - Ask - Search* - Web Search
   
3. Google first got ads in what year? Answer: - 1998 - 1999* - 2000
   
4. The Sunday Times sent a legal request for which news search engine to stop crawling its content: Answer: - Excite NewsTracker - News Index* - Wired Newsbot
   
5. Which search engine first sold sponsored links? Answer: - GoTo - Open Text* - Excite
6. One of the first lawsuits over trademark terms in meta tags was filed in 1997 by: Answer: - Oppedahl & Larson* - Terri Welles = Playboy
7. In 1997, Northern Light debuted what way of grouping results into similar categories? Answer: - NLgroups - Category Clusters - Custom Search Folders*
8. What does the search button on Google say? Answer: - Search - Google Search* - I'm Feeling Lucky
9. The Open Directory Project was originally called, Answer: - Dmoz - GnuHoo* - NewHoo
10. The FTC issued guidelines on how sponsored links should be labeled in what year? Answer: - 2001 - 2002* - 2003
11. What was the code name for Microsoft's first search engine launched with Inktomi back in 1997? Answer: - Yukon* - Alaska - Shiloh
12. Which search engine means expert in Gaelic? Answer: - Lycos - Teoma* - Inktomi
13. The term "Googlebomb" was coined in what year? Answer: - 2000 - 2001 - 2002*
14. AdSense was originally a product name of what company? Answer: - AdSonar - Kaltix - Applied Semantics*
15. What does the search button on Live Search say? Answer: - Search* - Live Search - Web Search
16. It was the Google update that came before Florida Answer: - Eagle - Exeter - Esmeralda*
17. The predecessor to Google Webmaster Central, Google Sitemaps, launched when? Answer: - March 2005 - June 2005* - August 2005
18. Steve Kirsch founded, Answer: - Lycos - Excite - Infoseek*
19. What did ICE from Excite stand for? Answer: - Intelligent Clustering Enhancement - Intelligent Concept Extraction* - Internal Connectivity Extraction
20. Which university is credited with creating early search tool ARCHIE? Answer: - McGill University* - Stanford University - University Of Illinois at Urbana-Champaign
21. What search engine is tied with Microsoft for 4% global search market share? Answer: - Ask - Baidu - Naver * (75% share in S. Korea)
22. What was the server name that hosted the original Yahoo? Answer: - akebono * (famous Sumo wrestler) - weboracle - jerryslist
23. Early search tool Veronica stands for: Answer: - Very Easy Rodent-Oriented Net-wide Index to Computerized Archives* - Virtually Everything Rounded-up Online In Computer Archives - Nothing
24. What color was Jeeves' tie? Answer: - Black - Blue - Red*
25. What's the most popular search engine in Russia?  Answer: - Google - Yandex * (57% share)  - RuSearch
26. When did Wired publish "GOOGLEMANIA!" as the cover story? Answer: - February 2004 - March 2004 - June 2004
27. When did Google break the 1 billion page index barrier?  Answer: - July 1999 - June 2001 * - January 2002
28. Google's first data center was designed by: Answer: - A rocket scientist - A nuclear physicist - A brain surgeon * (Jim Reese)
29. What was the first web crawler called?  Answer: - WWWWanderer * (written by Matthew Gray, now a Google employee) - WWWWorm  - JumpStation
30. What Google product did Ask report in their blog that they had a problem with? Answer: - Google News Search - A Pen - Gmail
31. What search engine filed (twice) for an IPO, but failed to go public?  Answer: - AltaVista * - Excite  - InfoSeek
32. What search engine pioneered customized news alerts? Answer:  - Excite * - Google  - Northern Light
33. What animal did Google replace PageRank algorithms with?  Answer: - Pigeons * - Platypus - Gopher
34. Which search engine was the first to go beyond mere links and include descriptions in search results? Answer: - InfoSeek  - Excite - Lycos *
35. Clarissa is a search engine for which country? Answer: - Switzerland - Belgium* - France
36. What day did Yahoo launch its own crawler search engine? Answer: - Feburary 5, 2004 - February 12, 2004 - February 17, 2004*
37. What famous SEO challenge was launched in 2004? Answer: - miserable failure - more than evil - nigritude ultramarine
38. When did Google stop reporting index size on the home page? Answer: - Aug 2005 - Sept 2005 - Oct 2005
39. Which search engine name is based on a Lakota legend about a trickster spider? Answer: - Lycos - Inktomi* - Teoma
40. In 1995, Jerry Yang set the "Yahoo Priority Queue" as a way for marketers to get fast consideration of directory submissions. What word did you have to put after your email when submitting? Answer: - (Yahoo)* - (Jerry) - (Priority)
41. What does the search button on Yahoo say? Answer: - Search - Web Search - Yahoo Search*
42. What happened to Jeeves, Answer: - Encased on carbonate * - Was blown up - Lost on safari

Source: http://searchengineland.com/080227-104538.php

Ask Launches BigNews

Ask has recently launched a new search service called BigNews, similar to Google News with a side of Digg.

Search camp, Chennai – successful

I would like to thank all the Organizers for a nice SEO conference. It was really interesting and very useful for me.

Congratulation to everyone @ search camp - My friend MANI already posted nice photos on his dailyseoblog.com photos here, i will update my photos very soon :)

I already posted regards search camp at Chennai. The event is scheduled for the 6th & 7th of October 2007 – ‘Search Camp is a two day event aimed to bring together the best minds from the Search Engine Marketing space to talk about Search engine advertising, including optimization and marketing issues’

Search Camp in Chennai

Search Camp is a two day event aimed to bring together the best minds from the Search Engine Marketing space to talk about Search engine advertising, including optimization and marketing issues. This event is the first of its kind in India and will feature workshops, debates and keynotes on the present state and evolution of Search Engine Marketing. Everyone is. Search Camp runs as an unconference, where everyone is an organizer and there is no passive audience. So it is as much your event. The overall co-ordination is being done by The Knowledge Foundation, the same group behind events such as Barcamp Chennai, Blogcamp, WikiCamp.in and Proto.in.

The event is scheduled for the 6th & 7th of October 2007, and the venue is at the Main Auditorium, Tidel Park, Chennai

To Participate in this camp, please visit Searchcamp.in

Google's New 'Animated' Home Page In Korea - Nice :)

Google's New 'Animated' Home Page In Korea - Google has launched a new home page for Korea that departs from Google's "classic,"

check here http://www.google.co.kr/ig?sp=korea&hl=ko

Matt Cutts has updated - Google Rankings & Paid Links blog post

"Matt Cutts of Google"

Matt Cutts of Google has updated his blog post How to report paid links this weekend. The update has a lot more detail on Google's view of paid links.

check that post: www.mattcutts.com/blog/how-to-report-paid-links/

What Google thinks about hidden and paid links and what is your comment?

Google Masterplan

Friends, This is what Google will do in the future !!! ... What we do?

What you think about these images

Friends,

check these images :)

What Google thinks about hidden and paid links and what is your comment?

While it is possible to temporarily get high rankings with shady optimization techniques, search engines will ban your web site sooner or later if you try to cheat them.

Among other things, unethical SEO techniques include doorway pages, cloaking and hidden links. In a recent blog post, Google's anti-spam engineer Matt Cutts commented on hidden and paid links.

What are hidden links? Can Google detect them?
Hidden links are links that can be seen by search engine spiders but not by human web surfers:

• White text on a white background (or any other text that has the same color as the background).
• Links that have been changed with CSS so that they are extremely small.
• Linked periods in the middle of a paragraph.
• Links in invisible CSS divs.

If you use links like these on your web pages then you violate Google's quality guidelines and you risk being banned on Google by using these links.

It's likely that Google can detect most hidden links. While some hiding techniques still might work, Google's anti-spam team will probably be able to detect them very soon.

What are paid links? Do they work with Google?
Paid links are simply text links for which the webmaster of the linked site paid. Paid links can be used to advertise your web site on other sites.

Most webmasters buy links to increase their search engine rankings. Unfortunately, Google doesn't like paid links.

Google is currently working on an algorithm that helps them to detect (and downgrade) paid links. Last week, Google asked webmasters to report web pages with paid links to the Google spam team.

What does this mean to your web site?
If you use hidden links or other hidden content on your web pages, you should remove these web page elements as soon as possible from your site. The more spam elements you use on your web site, the more likely it is that your web site will get a ranking penalty.

Paid links to your web site won't hurt your website rankings. However, it's likely that paid links also won't help your rankings anymore with Google's new algorithm change.

Inbound links are very important to get high rankings on Google. That's why Google works so hard on filtering the wrong kind of links. If you want to succeed on Google, you have to build the right links that will help your search engine rankings.

• what you think about this google update ? post your comment ......

The Matt Cutts Blog Gets Hacked - it was April Fool’s Day!

Yes, friends

Matt Cutts Blog Gets Hacked - it was for April Fool’s Day!

302 redirect to the “hacked” index.html page. The 302 tells the blog that things are temporary and to try back later.

More April fool’s Day pranks in search engine world:

Google TiSP service offering free wireless to homes via their, ahem, plumbing systems.

Gmail Paper enabled you to order your gmail via direct mail

ShoeMoney Station Closed was nice and simple

The Matt Cutts Blog Gets Hacked

The Dark SEO Team has had a bit of a beef with Google's Matt Cutts from back in 2005 over URL hijacking. Looks like they've pulled a prank on him today. Matt's blog is down, hacked -- and archives wiped out as well. Matt has posted previously to this about the site being slowand heading offline through Monday, so you might be seeing the screen above for awhile.

Yahoo Quick Links

Friends,

Already DOTCOM-SEO have chat with MATT regards GOOGLE site links

now, Yahoo also started that same works :) mmm… good competition.

"Yahoo Quick Links are little links found beneath some of the search results at Yahoo Search. As an example, a search on " barry schwartz " at Yahoo Search brings up a Wikipedia entry for the other Barry Schwartz with Quick Links; it looks like this:

In my example above, I showed you how Wikipedia results have Quick Links. In fact, Wikipedia is part of a "pilot program" where Yahoo is testing out the user experience before deciding if they should expand the program to roll out more quick links. At this point, Yahoo did not confirm if they will doing so or not.

more details : http://www.ysearchblog.com/archives/000255.html

Play The Search Engine Smackdown Flash Game

Bored? Search Engine Smackdown is a fun game where you can be the Google founders (Larry & Sergey), Yahoo founders (Jerry & David), or Microsoft founders (Bill & Paul) and duke it out with each other in a wrestling ring with Danny Sullivan. Here are some screenshots:

PLAY GAME

100th post celebration :)

THIS IS MY

SO,

How to work around Google spam filters - Part V

"Google tries to keep its search results as clean as possible. For that reason, they have a variety of spam filters in their ranking algorithm that try to remove low quality web sites.

If your web site gets caught by one of these filters, it will be very difficult to get high Google rankings. In this

article series, we're taking a look at the 15 most common Google spam filters and how you can get around them.

Duplicate content, false use of robots.txt and Google bowling
The duplicate content filter is applied to web pages that contain content that has already been indexed on other web pages. This can happen if you have multiple versions of the same page on your web site or if you use content from other sites on your own web pages.If the content is already available on another page then it will be difficult to get high rankings for your own web page. If the same content is available on multiple pages then Google will pick only one of them for the search results. Having the same page more than once on your web site might also look like a spamming attempt.

False use of the robots.txt file is not exactly a Google spam filter but it basically has the same effect. While a robots.txt file can help you to direct search engine spiders to the right pages it can also lock out search engines from your web site if you use it incorrectly. Further information about the robots protocol can be found here.

Google bowling means that competitors use spammy SEO techniques to get your web site out of the search results. These people set up doorway pages with JavaScript redirects, blog spamming, referral spamming, etc.

Although your competitor has set up these spam pages that redirect to your web site, Google might think that it is you who is responsible for these spamming attempts and downgrade your web site. Google claims that external factors cannot influence your rankings on Google. However, some "black hat" SEO'lers offer services that can harm the rankings of your competitors.

How to get around these filters
If you have multiple versions of the same page on your web site (print version, online version, WAP-version, etc.) then make sure that search engines will index only one of them.

You can exclude special web pages from indexing by using a robots.txt file or the Meta Robots tag. IBP's web site optimization editor allows you to quickly add Meta Robots tags to your web pages.
Double check the contents of your robots.txt file to make sure that you don't exclude search engines by mistake.

If your web site has been hit by Google bowling then the only thing you can do is to file a reinclusion request.The best way to get high rankings on Google and other major search engines is to use white-hat SEO methods: Optimize the content of your web pages and get high quality inbound links.

How to work around Google spam filters - Part IV

Facts of the week - axendra newsletter

"Google tries to keep its search results as clean as possible. For that reason, they have a variety of spam filters in their ranking algorithm that try to remove low quality web sites.

If your web site gets caught by one of these filters, it will be very difficult to get high Google rankings. In this article series, we're taking a look a the 15 most common Google spam filters and how you can get around them.

Co-citation, too many pages at once and over-optimization
Google's co-citation filter analyzes the web pages that link to your site. It's actually not a filter but an algorithm that tries to put your web site in a themed context.

If the link to your web site is on a web page that links to web sites that deal with gardening equipment then Google thinks that your web site must also be related to gardening equipment. That means that your web site might be put in the wrong context if the other pages on the linking site are not related to yours.

Google's "too many pages at once" filter tries to find web sites with an unnatural site development pattern. If a web site has too many pages too fast then this filter will be applied. This usually only happens if a web page creates web pages by scraping other people's content or by building keyword-rich web pages through cloaking software.

The over-optimization filter is applied to web sites that try to fool Google by stuffing special keywords in their web pages. If the keyword density is too high, Google will downrank the web page for that keyword.

How to get around these filters
To avoid problems with co-citation, make sure that the links to your web site are on related pages that don't link to every Tom, Dick and Harry. Your links should be on theme related web pages.
Further information on the effect of co-citation on your search engine rankings can be found in this article.

If you seriously develop your own web pages without scraping other people's content and if you don't use cloaking software then the "too many pages at once" filter shouldn't worry you at all because it's very unlikely that your web site will trigger that filter then.

Don't over-optimize your web pages and don't stuff keywords on web pages. It's important that the keywords for which you want to get high rankings on Google are listed with the right density in the right elements on your web pages."

Yahoo introduces the NOYDIR tag

A few days ago, Yahoo announced support for a new meta tag called "NOYDIR"। The new tag will complement the "NOODP" meta tag that is already supported by all major search engines.

What is the new NOYDIR tag?
Yahoo, Google and other search engines often use the title and the abstracts that are used in Open Directory Project (ODP) listings or in Yahoo Directory listings for their search result lists.
Unfortunately, the titles and the descriptions that are used in these directories are often not the titles and descriptions that webmasters want to see in the search results।

The reason for that is that the editors of the directory assign the titles and the descriptions to the listed web sites and not the webmasters of the sites। Editors often see web sites differently than webmasters do.

In addition, these directory descriptions often become outdated and it is very difficult to change the title and the description of a web site in a big directory।

As many webmasters didn't like the ODP directory title and description in the search results on Google and other search engines, search engines invented the NOODP tag।

If the NOODP tag is used on a web page, search engines won't use the title and the description of the Open Directory Project entry for that web page. Yahoo now did the same with the NOYDIR tag.

• How add these new tags to your web pages? answer on http://www.ysearchblog.com/archives/000418.html

How to get around Google's spam filters - Part III

Google tries to keep its search results as clean as possible. For that reason, they have a variety of spam filters in their ranking algorithm that try to remove low quality web sites.

If your web site gets caught by one of these filters, it will be very difficult to get high Google rankings. In this article series, we're taking a look a the 15 most common Google spam filters and we'll tell you how you can get around them.

Google's -30 filter, the Google bomb filter and the page load filter

Google seems to apply the -30 filter to web sites that use spammy SEO methods. If Google finds out that your web site uses invisible text, JavaScript redirects, doorway pages or similar spam techniques then your rankings will drop by 30 spots.

The Google bomb filter seems to be applied to web sites that get too many identical links in a short time period. If a web site gets many links with exactly the same link text then Google will downrank the page because such an unnatural linking behavior indicates a manipulation attempt.

The page load filter is not exactly a filter. Nevertheless, it can affect your Google rankings. If your web site takes too long to load then the search engine spiders will time out and continue with the next web site in the list. That means that your web site won't be indexed and that it won't appear in Google's result pages.

How to get around these filters

If the -30 filter has been applied to your web site then you must remove the spam elements from your web site. After removing the spam elements from your site, send a reinclusion request to Google.

It is very important that all spam elements have been removed from your site before contacting Google. Otherwise, the reinclusion request won't work. Use white-hat SEO methods to optimize your web pages.

If the Google bomb filter has been applied to your web site then you also have to file a reinclusion request. However, it is better to avoid that Google applies that filter to your site. Try to get high quality inbound links with similar but varying link texts. These links will tell search engines that your web site is relevant to a special topic.

If you want to avoid that a slow loading web page prevents search engine spiders from indexing your page, make sure that you have a reliable web host. If your web host offers 99% uptime then this means that your web site can be down for nearly 4 days per year. If search engines try to index your site when it is down then it will be removed from the index.

Next week, we'll take a look at three more Google filters that can cause ranking problems for your web site.